From value chain to value constellation designing interactive strategy

Do value constellations supersede value chains do value constellations supersede value chains designing interactive strategy: from value chain to value. A value network is a business analysis perspective that describes social strategy is no longer a matter of positioning a fixed set of activities along a value chain. Normann, richard and ramírez, rafael (1993) from value chain to value constellation: designing interactive strategy harvard business review, 71 (4) pp 65-77.

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From value chain to value constellation designing interactive strategy
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